Time Warner Cable was losing customers because of perceived poor customer service, expensive channel packages and more attractive offers from other service providers, over the past few years. And while they had made significant improvements, their reputation was still rather negative.

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By using real unscripted customer testimonials and the pledge of a "better guarantee" we created a series of spots that demonstrated how Time Warner Cable had actually improved and really did provide great Internet, TV and phone service. The results were astounding. Time Warner Cable had one of their highest surges in call volume and customer acquisition in recent history.