Interlude.fm engineered a groundbreaking technology that allowed for real-time switching between synchronized video streams allowing users to experience their own story in a cross-platform infrastructure. 

 

Using this technology a banner campaign was created for AUDI allowing users to view in video what their preferred options would look like. The user would then be prompted to visit the AUDI site to continue customizing their vehicle and even take a virtual road test on their preferred terrains.

 

Users could then download and share their customized video. This is storytelling that is responsive, personalized, and deeply engaging.